About Implicit Academy

New organisation. Decades of experience

Implicit Academy was founded in 2019 on the conviction that innovation and market success starts with real understanding of human behavior. The core team includes seasoned professionals with 20+ years of experience each from behavioral economy, neuromarketing and implicit market research (with special focus on eye tracking, facial coding, EEG and IAT). We also have a vast network that we can tap into for expertise to meet any needs. Our mission is to provide every marketer the tools they need to understand and influence their customers' behavior.

Meet the Team

Sweden

Clas Lilliecreutz

Clas is an experienced Market Researcher with a 25+ year career in the field of Research & Insight in different roles in international consumer goods companies.

Teaches on Implicit Association Testing and EEG.

Magnus Linde

Magnus is an accomplished Market and Business Analyst with 20+ years experience of converting information and data into clear insights and actionable business benefits.

Teaches on Eye Tracking and Facial Coding.

Johan Larsson

Johan has 20+ years’ experience from the advertising industry specializing in branding and design. He is also the founder of Behave Stockholm, a forum for spreading knowledge on, and promoting the use of, Behavioral Economics.

Teaches Behavioral Economics and Nudging

Finland

Oliver Lindahl

Oliver has worked for the last 3 years in management consulting, creating global growth & brand strategies based on deep customer and market insight. He is also a guest lecturer in neuromarketing at the local university.

Teaches on EEG

Jarkko Kotola

Jarkko is an experienced business partner with a demonstrated history of working in the marketing and advertising industry. Skilled in Marketing Management, International Business, Market Research, Start-ups, and Marketing.

Teaches on EEG.