May 6, 2019 Hello World! Launching on the 8th - stay tuned. Implicit Academy teaches marketers to turn intuition into hard facts
80 percent of new launches fail, customers say they are satisfied but do not buy anyway and advertising campaigns go without a trace despite gigantic media budgets. Why? Often because the research data is not good enough. This is the problem Implicit Academy aims to remedy.
Implicit Academy is founded on the conviction that innovation and market success starts with real understanding of human behavior. Our team includes seasoned professionals all with 20+ experience from behavioral economy, neuromarketing and implicit market research (with special focus on eye tracking, facial coding, EEG and IAT). We leveraged on this experience to create the Implicit Academy with a focus on providing every marketer the tools they need to understand and influence their customers' behavior. The programs are aimed at all marketers and is primarily done on-site in companies' own premises so that more people can learn at a lower cost.