Implicit is important. It is not a trend. It is here to stay.
Marketers and research professionals across the world acknowledge that we are living in the fastest-changing environment ever. For decades, market research was in a stable, comfortable position, but it is now forced to evolve and even revolutionize to keep up with the rapidly changing society. At Implicit Academy we help you keep up to speed. Learn how to use and apply implicit market research methods to gain deeper insights into your consumers’ mind and get a head start on your competition.
Implicit Academy teaches marketers to turn intuition into hard facts
We offer innovative, hands-on learning experiences on Implicit Market Research for marcom and market research professionals.
Flexible, hands-on training programs
Learning how to use and utilize implicit market research methods will give you and your team marketing superpowers.
Onsite, offsite, several days or just a few hours; Implicit Academy has a flexible set of programs that cater to all of your company's needs.
Inspirational Seminars & Talks
Need inspiration for team day or a customer event? Want a brief introduction to neuromarketing and human behavior?
Our standard talks runs for 1-2 hours and are packed with fun, inspiring and useful examples and case studies.
Tailored & Customized
Have special requests or needs? Contact us and we will be happy to tailor a program specially for you and your team.
We can cater any requests from a customized one hour seminar to full-length training programs.
Implicit Academy - Meeting a Market Need for Knowledge
Over the last few years, however, researchers have repeatedly shown that people make a large part of their decisions emotionally and irrationally. And that we not always, or even often, know what we do and why. This also means that the Traditional research methods are not great at grasping and mapping consumer behavior without inflicting biases, misinterpretations and ”half-truths”. An ever-increasing number of marketers are aware of this but have hard time to find, and feel comfortable with, methods to measure the subconscious.
Implicit Market Research - Mature and Validated Methods
During the last decade, the rapidly evolving technology has opened doors to never-ending possibilities to measure implicit decision-making. There are a number of research techniques that can access or offer insights about how the automatic and subconscious mind responds to marketing activities. These are generally referred to as implicit or indirect research techniques as they don’t rely on direct, deliberate, controlled or intentional self-reporting. Correctly executed they can create deeper knowledge on both market and customers as well as being a tool to monitor how a company’s marketing activities affect changes in customer behavior, awareness and attitudes.
Education Visible on the Bottom Line
Implicit Academy bridges the knowledge gap and enables more marketers access to their customers’ real behavior and needs. The education is for all marketers and is primarily conducted in the clients’ own office facilities to let more people learn in a both convenient and time efficient way. The programs at Implicit Academy show ways to work with implicit research in a structured way and how to use different methods to get tangible return on the company’s efforts.
At Exakti we have for several years used EEG for gaining insights in the subconscious response of commercials, packaging and value propositions. For video commercials we have a data bank of close to two hundred films tested in Finland and Sweden. Still after all these tests I'm thrilled to go through the results with our clients ― Jarkko Kotola, Implicit Academy