Sign up for our upcoming training sessions in the Nordics.
Stockholm, Helsinki, Oslo and Copenhagen |
Grab our free guide and see how implicit market research can benefit you!
|
Sign up for our upcoming training sessions in the Nordics.
Stockholm, Helsinki, Oslo and Copenhagen |
Grab our free guide and see how implicit market research can benefit you!
|
Flexible, hands-on training programs
Learning how to use and utilize implicit market research methods will give you and your team marketing superpowers.
Onsite, offsite, several days or just a few hours; Implicit Academy has a flexible set of programs that cater to all of your company's needs. |
Inspirational Seminars & Talks
Need inspiration for team day or a customer event? Want a brief introduction to neuromarketing and human behavior?
Our standard talks runs for 1-2 hours and are packed with fun, inspiring and useful examples and case studies. |
Tailored & Customized
Have special requests or needs? Contact us and we will be happy to tailor a program specially for you and your team.
We can cater any requests from a customized one hour seminar to full-length training programs. |
Implicit Academy - Meeting a Market Need for KnowledgeOver the last few years, however, researchers have repeatedly shown that people make a large part of their decisions emotionally and irrationally. And that we not always, or even often, know what we do and why. This also means that the Traditional research methods are not great at grasping and mapping consumer behavior without inflicting biases, misinterpretations and ”half-truths”. An ever-increasing number of marketers are aware of this but have hard time to find, and feel comfortable with, methods to measure the subconscious.
Implicit Market Research - Mature and Validated MethodsDuring the last decade, the rapidly evolving technology has opened doors to never-ending possibilities to measure implicit decision-making. There are a number of research techniques that can access or offer insights about how the automatic and subconscious mind responds to marketing activities. These are generally referred to as implicit or indirect research techniques as they don’t rely on direct, deliberate, controlled or intentional self-reporting. Correctly executed they can create deeper knowledge on both market and customers as well as being a tool to monitor how a company’s marketing activities affect changes in customer behavior, awareness and attitudes.
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At Exakti we have for several years used EEG for gaining insights in the subconscious response of commercials, packaging and value propositions. For video commercials we have a data bank of close to two hundred films tested in Finland and Sweden. Still after all these tests I'm thrilled to go through the results with our clients ― Jarkko Kotola, Implicit Academy |