Both theory and hands-on experience

At the Implicit Academy you get not only the theory of consumer behavior, behavioral economics and nudging. You will also get hands-on acquaintance with selected implicit research methods and thus gain both knowledge and tools to understand and influence your customers properly. And, by extension, sell more!​

Course description:
The course day begins with an intensive theory session 9am. We take a coffee break at 10.30am to replenish with energy. After lunch, it is time to turn theory into practice and try out selected implicit research methods.  During the whole afternoon you will be testing several methods at different workstations and we finish at 5pm.

All participants will receive a diploma and after the training, we all stay in touch through the Implicit Academy Alumni LinkedIn Group, were you can post and share thoughts and ideas.


Morning Session 9am-12.30pm
In the morning you get a solid introduction to Neuromarketing, Behavioral Economics and Nudging. You will learn:

• The basics of how the brain works
• The difference between brain system 1 and system 2
• How emotions control our behavior and our actions
• The basics of nudging and behavioral economics
• A brief introduction to different types of Implicit Research methods

Afternoon Session 1.30-5pm
During the afternoon, we will practically set up, implement and analyze:

• Eye Tracking studies
• Implicit Association Testing
• EEG tests
• Facial Coding studies

Applicable fees:

• Full day: EUR 490
• Morning session only: EUR 140

Read more about the Implicit academy and the team here