80 percent of product launches fail, customers don’t buy despite claiming to be satisfied and huge ad campaigns fail to get peoples’ attention despite gigantic media budgets. Why? All too often because the information underpinning the business decisions simply isn’t good enough. 

Come and listen to Magnus Linde and Clas Lilliecreutz talking about why it's important to measure subconscious responses to products, brands and offers and what technologies are available to capture it.